It’s Wednesday, January 30 and it’s about 20 degrees outside with a wind chill of maybe 10 degrees here in the NOVA area. So today, the memory of this warm, sunny afternoon capturing some branding photos for Soaring Spirit Yoga Studio is perfect. Business branding photos are just as important as personal branding photos. In fact, it’s pretty much the same thing just with a bit more broad focus as related to the business. The images still need to give the viewer a certain feel so they can get to know the business just by looking at the photo. And that’s exactly what we set out to accomplish that June afternoon!
Soaring Spirit is a yoga studio so of course they offer yoga classes and workshops. But like many studios they have a boutique. And the owner, Nancy, and her partner Scott are two of the artisans who make and sell their products sold in the studio and on Etsy. As well, they are avid riders. And if you’ve ever ridden a motorcycle you know the zen that comes from it. So yoga = zen and motorcycles = zen. Perfect combo.
They wanted some product shots as well as shots of them creating their gorgeous products. To help solidify their brand, especially for their Etsy shop, they also wanted some motorcycle Americana zen style images. I loved this concept! The Town of Clifton made the perfect Main Street USA type of background! So we got some shots in the studio, around Old Town Occoquan and then in Clifton. And then what they wore, jeans, vests with patches, Harley shirts, boots, all of it completely reinforced the style we were going for. And it was really fun getting lifestyle shots of them wearing the malas as a way to showcase them!
And here’s the image that exemplifies the connection between yoga and motorcycle riding … stillness within movement.
This was such a fun shoot! Thank you again to Nancy and Scott and Soaring Spirit Yoga Studio!
Are you or your business ready to up-level your brand? Do you have products that need to be highlighted? Are you ready to tell your stories through images? Then let’s connect!