Cassandra Bellarei is a holistic health coach and spiritual entrepreneur. She needed a logo and website refresh that aligned with her current offerings, future goals and target audience.
Logo & Branding
The logo uses sacred geometry to show overall holistic integration. Feminine aspects of a flower pattern and script font are used to appeal to her feminine target audience as well as to show her own feminine approach to healing. The rich color palette and gold are to add touches of lux and power to the brand.
Variations of the mark were developed for different needs such as potential programming, packaging, social media profiles and more.
The style board gives the client all color mixes, all brand elements, reverse logo usage, graphics and imagery ideas.
The website is built on WordPress.com and uses a theme template. I chose a more dynamic theme that would create greater visual impact and a more intuitve, connected user experience. The result is easy navigation, highlighted services and clear call to actions. I also offered assistance and suggestions for more engaging images from Unsplash.