Del Ray Wellness Holiday Gift Guide

Project Overview

The Del Ray Wellness District, a project of the Del Ray Business Association, wanted a print and online holiday gift guide to bring awareness to the community businesses that specialize in wellness services and activities. They wanted a fun, ecclectic and funky vibe that aligns with the overall Del Ray community.

The project for the newly launched initiative included photography for the participating businesses, as well as the design, layout and production of both the print and online guide.

The challenge was a very tight schedule with the project photography beginning mid-October and a print delivery date of before Thanksgiving. In all, 14 photoshoots occurred over a two-week timeframe, the design comps were completed and chosen once the first photoshoots began, and the layout was completed and approved within three weeks.

Guide Design & Layout

The guide design included a single page layout for each business. The layout included one to three photos from the photoshoot, business information, social media links, and a QR code linking to the business’ holiday offer.

The online version is interactive with live links to websites and social media channels.

Business Photography

Fourteen photoshoots were held to create custom photography for the businesses participating in the inaugural guide. This phase of the project included strategy sessions to determine clothing and creative images that would represent both the business and the holiday season. It also included scheduling the sessions, photo editing and gallery management for the businesses.

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