Workhouse Arts Center

Project Overview

The Workhouse Arts Center is a large, community and regional arts center focused on arts education, visual arts exhibits, resident artists, community events, performances and the Lucy Burns Museum. When Covid closures occurred in the Spring of 2020, the small staff of this previously all in-person center had to pivot quickly to provide online experiences for the community, maintain visibility on resident and exhibiting artists and create safe in-person events.

My role included creating a virtual Second Saturday Artwalk via zoom to maintain attention on the resident artists; creating  social media and marketing campaigns and schedules; creating online galleries of the current exhibits; and marketing activities for the Summer drive-in movies events including press releases.

Virtual Second Saturday Artwalk Event, Graphics & Marketing

The monthly Second Saturday Artwalk was always held in person to allow the public to meet resident artists and for exhibition openings to be held. The Virtual Second Saturday Artwalk was a way to keep atttention on the resident artists and engage the public.

I worked with the artists to secure images and/or videos of their work, marketed the event via email, social media and the website, hosted the event by introducing the artists and encouraging audience engagement, secured some sort of “entertainment” and recorded and posted the event to the website.

The event was held on Zoom with a simultaneous Facebook live broadcast. The Facebook live events had participants from all over the world and were some of the most viewed Facebook videos of Workhouse history.

This project included creating graphics, creating a social media schedule, posting to social media, creating an email schedule, writing and sending the emails and updating the website.

Drive-In Movies Logo, Graphics & Marketing

The Drive-In movies at the Workhouse Arts Center offered the community a way to get out of the house during the Covid shutdown in a safe and distanced manner.

My role in this project included creating a logo, social media and website graphics along with a teaser and ongoing social media campaign, creating a social media and email calendar, writing and sending emails, writing and sending press releases, creating and updating the landing page on the existing center website and creating preshow ads for the Workhouse programs.

The Facebook teaser campaign and Facebook live announcement garnered the most engagement with record shares and comments on the posts.

The press release was featured in nine local news resources, on a local radio station and local news team and chopper was sent to the first night of the event. These events sold out throughout the Summer.

Virtual Visual Arts Exhibits & Marketing

All visual arts exhibits at the Workhouse Arts Center had previously been in person. With the Covid shutdown, I created online galleries for the current exhibits. It was a way to honor the artists that had put much time and effort into their work, showcase the award winning artists, and offer the community a way to see an art exhibit from their homes.

This project included creating the web pages within the constraints of the existing Workhouse website, gathering images of the artwork and formating the images into a clean presentation, gathering artist videos and posting to the pages,  and marketing the exhibit via social media and emails.

View two of the exhibits:

Got a question? Just want to connect? Shoot me a message! I’d love to get to know you better!

14 + 8 =